Privacy policy

At BLUVER, we value your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR – EU 2016/679) and applicable data protection laws.

Personal Data We Collect

We may collect the following categories of personal data:

  • Contact information: name, email, phone number, shipping and billing address
  • Payment information: payment details (e.g., credit card), securely processed by third-party providers
  • Account details: username, preferences and settings
  • Usage data: products viewed, added to cart or wishlist, purchases, interactions with the website
  • Device information: browser type, IP address, device type, unique identifiers
  • Cookies and similar technologies (see our Cookie Policy)

This data may be provided directly by you or collected automatically through your use of our website.

Purpose of Data Processing

We use your personal data to:

  • Process, deliver and manage your orders and returns
  • Communicate with you about your purchases or customer support requests
  • Manage your account and preferences
  • Comply with legal and tax obligations
  • Prevent fraud and ensure the security of our services
  • Send marketing communications (with your consent)
  • Personalize your shopping experience and deliver relevant ads

Legal Basis

We process your data based on:

  • Performance of a contract (e.g., purchase)
  • Compliance with legal obligations
  • Your consent (e.g., newsletter subscription)
  • Bluver’s legitimate interests (e.g., fraud prevention, service improvement)

Data Sharing with Third Parties

We may share your data with:

  • Service providers such as Shopify (platform), payment processors, shipping companies, email services, cloud storage providers
  • Legal authorities, when required by law
  • Marketing and advertising partners, based on your activity (e.g., personalized ads)
  • Social media platforms, when you interact with embedded features

These providers only access the data necessary to perform their services and are contractually bound to strict confidentiality and data protection standards

Relationship with Shopify

Our website is hosted on Shopify. Shopify collects and processes some of your data to enable the Services to function. To learn more or exercise your rights with Shopify, please visit the Shopify Privacy Policy.

International Data Transfers

Your data may be stored and processed outside the European Union. Where applicable, we use legal safeguards such as the European Commission’s Standard Contractual Clauses to ensure your data remains protected.

Data Retention

We retain your data only for as long as necessary to fulfill the purposes stated above, or for any additional period required by law (e.g., for tax purposes).

Your Rights

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Delete your data (“right to be forgotten”)
  • Object to or restrict processing
  • Request data portability
  • Withdraw your consent (where applicable)
  • Manage communication preferences (e.g., unsubscribe from newsletters)

To exercise any of these rights, contact us at info@thebluver.com

  • If you reside in the EEA or the UK, you also have the right to:
  • Object to processing for specific purposes (e.g., marketing)
  • Withdraw consent without affecting past lawful processing
  • Lodge a complaint with your national data protection authority

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure. However, no system is completely secure — please avoid sending sensitive information through unsecured channels.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. We recommend reviewing their policies before sharing any personal data.

Children’s Data

Our services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal data from such individuals. If you are a parent or guardian and believe that a minor has provided us with personal data, please contact us so we can delete the information.

Changes to This Policy

We may update this Privacy Policy at any time. The latest version will always be available on www.thebluver.com. If required by law, we will notify you of significant changes.

Contact

For any questions about this Privacy Policy or your data:
info@thebluver.com

About Bluver

Bluver is operated by Legionchoice Lda, VAT number: 518156150. Additional business details are available upon request for legal or regulatory purposes.