We believe every detail matters. From the feel of the fabric to the way it packs down, Sway is built to go where you go, and hold up along the way.
Each Sway is made with high-quality materials, thoughtful build, and a clear purpose: to support your movement without adding weight, distraction, or waste.
It’s not just about comfort.
It’s about function that earns its place in your pack, and lasts long enough to matter.
Before Sway ever hit a trail it went on a journey of its own. One filled with sketches, field notes, factory calls, and late-night debates.
We treated the development of our first product the same way we approach every adventure: with curiosity, patience, and a deep respect for the process.
We met in borrowed spaces, spread out samples across kitchen tables, and hung early prototypes between trees in rain and sun. We questioned everything, then questioned it again.
What came out of that journey is Sway, a two-person hammock built not just to
perform, but to last. Thoughtfully designed. Sustainably made.
We started Bluver with a simple belief:
The best gear isn’t the newest, it’s the one you keep reaching for.
We’re not here to chase trends or flood closets. We’re here to make fewer things, better. To design tools that support movement, pause, and connection. Not just this season, but for years to come.
Everything we make is rooted in intention, built with care, and made to last.
Because we believe in a different kind of progress. One that values durability over disposability, and respect over hype.
Bluver began not in a boardroom, but on a muddy trail. Three friends, one worn-out hammock, and a question:
Why do most gear brands build for shelves, not the trail?
We wanted better. So we built it.
A product that reflected everything we believe in.
That product became Sway, a two-person hammock designed to help you slow down, without leaving a mark.
We spent two years building it.
11 prototypes. 68 field tests. 100+ hours of material trials.
We tested it in the wild, in the rain, in every quiet corner we could hang it. We kept refining, until it felt just right.
We make gear that supports the journey, not the landfill.
Tools that wear in, not out.
That ask more of us as makers, so they can ask less of the planet.
We don’t follow seasons. We make things that survive them. We design with care. We build with purpose.
And we move through the world not as tourists, but as stewards.
Because slowing down isn’t naive. It’s necessary.
And we believe design — when done right — can help protect the things that truly matter.
This is Bluver. This is gear made to last.
